TraditionalPhotographer.NET / General Discussion / Business Aspects of Photography

Where/how do you make your mailing lists?

Derek Lofgreen — Fri, 08 Aug 2008 13:07:39 GMT

I am currently building a list of potential clients segmented into there areas of business etc. It's a lot of time online and lots of web searches but it's coming along. I was wondering what some of you do to make your marketing lists?

Slate on Getty Images Stock Photo Trends

roteague — Mon, 14 Jul 2008 21:14:22 GMT

http://www.pdnpulse.com/2008/07/slate-on-getty.html

http://www.slate.com/id/2195237/

"Three of the most consistently search-for keywords on gettyimages.com are business, people, and woman. Users are increasingly licensing lone pictures of people looking at the camera, perhaps for use in testimonials"

And a related story....

"Stock Agencies Try To Predict The Future

December 14, 2005

How much do you know about pharmaceutical ads? What colors do they use? In which countries do they run? What emotions do they convey? Do they show people in pain?

For stock imagery companies, big sums of money are riding on questions like these. The agencies employ teams of people and outside consultants to do "creative research," a process that can involve tracking sales data, customer feedback and market trends."

http://www.pdnonline.com/pdn/search/article_display.jsp?vnu_content_id=1001698815

Key Wording Digital Files

Derek Lofgreen — Thu, 10 Jul 2008 07:51:55 GMT

I just launched a searchable database of my images on my website (www.lofgreenimages.com/newstock.asp). I don't have very many images loaded yet just because it takes soooooo long to keyword each image. Do any of you guys have anysuggestions on a faster way to keyword? I understand that I need to keyword each one but is there a better way than copy/pasting from a text file and then tweaking each one?

Marketing Plans for Photographers

roteague — Tue, 22 Jan 2008 14:32:11 GMT

Should a photographer have a marketing plan?

I was listening to a local radio show on Sunday night, called "The Business of the Arts", where they discuss various business subjects for artists. This Sunday, they discussed marketing plans for photographers. The question came up about having written marketing plans. I know that I don't, although I do have an idea of what my target audience is.

So, do you have a written marketing plan, and have you found doing so to be a valuable asset to your business?

Poster Pricing

roteague — Mon, 07 Jan 2008 19:57:01 GMT

I've been asked to provide this image

[img]http://www.visionlandscapes.com/Images/NZ1760A.jpg[/img]

For a poster, A3 size, for a New Zealand bus company. It would be for a 1 year use. I was considering US $400, but don't have a copy of the latest ASMP guide. Unfortunately, I don't have a good (drum) scan of the image, so, depending upon time, I would need to have it scanned.

What do you think?