Ilford Comments on the Future of Film
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Posted 6/3/2008 1:06:41 AM


pachyderm

pachyderm

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An interesting article and good reading - and positive.

"Comment on the future of film by Howard Hopwood, Marketing Director or Ilford Photo
14th May 2007

Over recent times, the demand and usage of both digital and film-based imaging have settled into more discernable levels, with film very much holding its own. Howard Hopwood, marketing director of black-and-white photographic materials manufacturer ILFORD PHOTO, sees a very positive future for the traditional medium.

...

Fortunately, for those who prefer the purity and textural quality of monochrome, this niche remains vibrant, and is clearly of sufficient interest to support a large and increasingly viable sector of the imaging industry.

...

The sale of all formats of film has been stable for the last 9 to 12 months, though the brand mix has been undergoing some noticeable shifts. Agfa Photo and Konica films are no longer available, and the statements made by Kodak are causing concern amongst users of black-and-white film. All of these factors have strengthened |LFORD PHOTO’s resolve to continue to not only serve, but to also develop, the market for premium quality black-and-white films."

http://www.ilfordphoto.com/pressroom/article.asp?n=78

Robert M. Teague

---------------------------------------------
Website: www.visionlandscapes.com
Blog: visionlandscapes.spaces.live.com

"Fujifilm remains true to its heritage and to the acknowledged superior image quality delivered by professional photographic film products." -- Fuji Press Release

Post #1268
Posted 6/3/2008 10:10:06 AM
leopard

leopard

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Good to hear...seeing as I don't plan to stop shooting black and white anytime soon

Matt

"To me, photography is the simultaneous recognition, in a fraction of a second, of the significance of an event." - Henri Cartier-Bresson

Post #1270
Posted 6/3/2008 3:50:46 PM


tiger

tiger

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Thank you, Ilford.

I've said it many times over the past couple of years. The way I say thank you is with my wallet. I appreciate their products and their continued commitment to the traditional sector of photography. This is not to disparage any of the other film manufacturers; the industry has changed much in the last decade. It is not easy to pay shareholders in a shrinking market. Ilford seems to have found an approach that allows them to continue to meet the needs of today's film photographers while continuing development for our future needs as well.

Thank you, indeed, Ilford.


Tom, on Point Pelee, Canada
http://tomoverton.images.googlepages.com
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